Digital Marketing Manager

Job Description

The candidate should be able to perform the following:

Brainstorms new and creative growth strategies through digital marketing
Identifies brand building opportunities and leverage on critical conversion points
Leads the content strategy and distribution, mobilising brand building opportunities on all channels — owned, earned and paid platforms, to reach audience personas
Builds brand awareness targeted at different consumer funnel stages, drive traffic, engagement, and generate new leads
Directs and executes web, social media, SEO/SEM, database marketing, and digital advertising campaigns
Optimises ad spend and performance based on the insights and data
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Collaborates with key opinion leaders/ influencers ,and external communities and corporates
For candidate with more experience, leads in-house team, digital and media agencies for effective marketing activities.