Digital Marketing Executive, Youth Education Programmes

Job Description

Digital Marketing Executive, Youth Education Programmes

Are you passionate about both MARKETING and NURTURING THE YOUNG GENERATION?

We are looking for a passionate marketer to bring our flagship youth education programmes to the next peak.
Through our programmes, we empower children and teenagers with academic skills, communication mastery and the self-confidence to thrive in the 21st century.

Our ideal teammate is a gifted wordsmith and creative wizard who seeks a challenging career in marketing. At the same time, he/she has a heart for youths, and is a fan of self-help books like “How to Win Friends and Influence People” and “7 Habits of Highly Effective People”.

If this sounds like you and you’re keen to build your career with one of Singapore’s best-known home-grown education brands, TAKE ACTION and
APPLY NOW!

WHAT YOU WILL DO
• Brainstorm creative marketing ideas and strategies to attract raving leads to our events
• Plan and create digital marketing campaigns on Facebook, Google, YouTube and other channels
• Write copy with passion and persuasion, telling compelling stories that pull at people’s heartstrings
• Manage a product website and use SEO strategies to make it a lead-pulling machine
• Design a content calendar to nurture leads through email marketing and social media
• Guide the concept and design of visual collateral, e.g. brochures, EDMs, Facebook ads, display ads, roll-up banners
• Scout for and test out new marketing platforms and partners to reach more eyeballs

• Analyse campaign metrics and decode new strategies to optimise cost-efficiency

• Conduct market research, surveys and interviews to study the psychology of our customers

WHO WE SEEK
Education & Experience
• Degree in Arts / Social Sciences / Humanities, or Marketing / Communications
• 1 – 2 years of digital marketing experience
Work Requirement
• We regularly conduct weekend afternoon workshops for families, with weekdays off given to our team members. If you can commit to such flexible schedules, we welcome you.
Our ideal teammate has these qualities:
• Strong copywriting skills / passion for language
• Creative eye for design
• Intelligent, analytical mind
• Attention to detail
• Proactivity, keen sense of urgency
• Commitment and loyalty as a team player
• Independent problem-solving skills
• Ability to learn, unlearn and relearn, fast

Having these skills will double your chances:
• Facebook Ads Manager
• SEO and SEM
• WordPress web development and content management
• Adobe Photoshop / Illustrator / InDesign
• Video editing / animation

6 REASONS TO JOIN OUR FAMILY

1. Performance-based team incentives
2. Timely appraisals, flexible progression paths, regional opportunities
3. Flat organisational structure with autonomy for self-directed projects
4. Generous learning budget to attend professional training courses
5. Privilege passes to attend our house brand’s premium programmes
6. Friendly work culture with young and dynamic colleagues

Please include in your resume:
• Reasons for leaving your current and previous employment(s)
• Current / last drawn and expected salaries
• Availability / Notice period required