Digital Advertising Specialist (Marketing) | Work from Home

Job Description

• Kuala Lumpur, Selangor, Malaysia
• Support the delivery of digital advertising solutions for clients, including social media initiatives, and digital marketing performance initiatives
• Collaborate with other team members from account manager, creative, content, and tech functions to support and exceed client expectations on undertaken campaigns and projects
• Provide campaign coordination support including preparation for client meetings, monthly reports, vendor liaison
• Assist with media planning and media buying (e.g. Facebook/Instagram, LinkedIn Google)
• Develop and execute near and long-term PPC account strategies, roadmaps and manage the day-to-day media marketing activities across multiple platforms and clients to increase conversion and revenue
• Create, analyse, and optimise paid media content and copy (Google, Facebook/Instagram, LinkedIn and more)
• Accountable for monthly reporting with recommendations for online paid advertising projects
• Daily monitoring of social advertising and Google ads campaigns and adjust when needed to optimize results
• Constantly develop effective strategies to improve both new and existing campaigns, with the best practices and the latest digital trends.
• Provide management support for campaigns and marketing automation projects including data checking, data scrubbing, data upload and building reports and dashboards
• Hands-on experience with ad serving solutions, tag management (Google Tag Manager), operations and measuring (Google Analytics and/or Adobe Analytics) and reporting
• Support client pitches by participating brainstorming sessions, deriving insights from research and social media monitoring
• Provide timely project updates to internal stakeholders
• Minimum of 3 years of experience

Must have:

• Google Ads Search Certification
• Google Ads Display Certification

Counts in your favour if you also have:

• Google Ads Video Certification
• Shopping Ads Certification
• Google Analytics Individual Qualification (GAIQ)

Qualifications:

• Bachelor’s degree
• 3+ years of relevant working experience
• Experience in using performance tools and insights in the social media performance
• Knowledgable in Digital Channels and latest trends
• Independent
• Sense of responsibility
• Excellent communication and writing skills
• Team-player
• Excellent analytical skills