James Lee Kin Nam

  • Member Since,July 12, 2021
  • Equinet Certifications Certificate Digital Marketing Strategist, Digital Marketing Strategy, Content Marketing Strategy, Search Engine Optimisation, Digital Advertising, Social Media Marketing, Digital Marketing Analytics
The most interesting aspect of digital marketing is that it encompasses several aspects of skill-sets. From keyword research for both SEO / SEM to Content Marketing to cater to different audiences across the buyer’s funnel, it never fails to amaze me that it’s so easy to reach out to audiences.

I have worked and collaborated with interns / writers to craft out several long-form articles and ultimately leading to the creation of different content-types like infographics and social-media postings for Equinet.

I have also helped to identify unique keywords using Keyword Planner for both SEO / SEM and also worked on competitor analysis.

I have also assisted in optimising the company’s portal by suggesting and implementing ideas to have a frictionless web experience thereby increasing conversions.

To be successful in this industry, I have learnt to have a malleable mindset. Always be willing to experiment and improve. Don’t be a stickler to one proven method.