James Lee Kin Nam
Equinet Certifications Certificate Digital Marketing Strategist, Digital Marketing Strategy, Content Marketing Strategy, Search Engine Optimisation, Digital Advertising, Social Media Marketing, Digital Marketing Analytics
I have worked and collaborated with interns / writers to craft out several long-form articles and ultimately leading to the creation of different content-types like infographics and social-media postings for Equinet.
I have also helped to identify unique keywords using Keyword Planner for both SEO / SEM and also worked on competitor analysis.
I have also assisted in optimising the company’s portal by suggesting and implementing ideas to have a frictionless web experience thereby increasing conversions.
To be successful in this industry, I have learnt to have a malleable mindset. Always be willing to experiment and improve. Don’t be a stickler to one proven method.