The most interesting aspect of digital marketing is that it encompasses several aspects of skill-sets. From keyword research for both SEO / SEM to Content Marketing to cater to different audiences across the buyer’s funnel, it never fails to amaze me that it’s so easy to reach out to audiences.

I have worked and collaborated with interns / writers to craft out several long-form articles and ultimately leading to the creation of different content-types like infographics and social-media postings for Equinet.

I have also helped to identify unique keywords using Keyword Planner for both SEO / SEM and also worked on competitor analysis.

I have also assisted in optimising the company’s portal by suggesting and implementing ideas to have a frictionless web experience thereby increasing conversions.

To be successful in this industry, I have learnt to have a malleable mindset. Always be willing to experiment and improve. Don’t be a stickler to one proven method.